Good Design

A great product that is exceptionally well designed?

A great product is one that leaves the user oblivious to the fact that they have just used a product as a great product will “just work”, but at the same time leaving the user with a lasting connection and feeling of warmth towards the product. The Qantas in-flight entertainment system does this through its design, customer experience and finally its relevance and emotional connection.

The Qantas in-flight entertainment system is a product that is exceptionally well designed this is due to a number of factors. Firstly, using the system itself the buttons are large and use images vs. just using text only button labels which are small and often result in a user pushing the incorrect button and having to go backwards on an already turbulent plane ride. Using images not only provides a larger surface area but also provides more context and information for the user when deciding which option to select.

The second key feature making the Qantas in-flight entertainment system exceptionally well designed is the end to end customer experience. Not only does it have the categories displayed in the most relevant order, but the entire experience working seamlessly together from in-flight shopping to providing relevant landing information allowing you to quickly change to your next connecting flight, without hassle or need for further information.

The third key feature that makes the Qantas in-flight entertainment system exceptionally well designed is the taxonomy and relevance.  By understanding who its key users are, they provide categories and enough hours of entertainment of these categories for a long haul flight. This understanding and service leaves its users feeling, that yes it is just completing a service but by proving the personalized context and relevant categories for example Bollywood sitcoms. This provides relevance and an also the emotional connection. They are not just providing the user with what they need, but what they want.

Building a great product is not a simple task as so many products and services demonstrate, as they fail to achieve this. It requires brilliant design, a great customer experience, ensuring the process is seamless, while ensuring relevance and a lasting positive emotional connection with the user.

Tips for growth from the lovely men I have met through Online dating in London

I'm not 22 anymore, "dress for where you want to be in life"  – Mr South Africa

Success isn't just luck, "work hard, get up early and achieve what you want in life."  Mr Harvard, Saatchi Man 

Ask for help, you don't have to do everything by yourself. -  “Englishman living in France”

"Focus and do less"  -  Saatchi Man

Do nothing……..mmmmm maybe one day. “Englishman living in France”

Sleep in every once in a while and recharge. Saatchi Man

Investing in New Zealand Honey is a smart move and helps with English hay fever. Mr NZ

What I learnt from them….

  • I can’t date someone who is basically looking for a mother to pick up after them. (when I want to be a mother, I will have kids)
  • I can’t date people who have an obsession with goats. (Only in London????, probably not I asked where are these apparent goats, Hampstead apparently)
  • I want to be with someone who will once in a while do brunch or drinks with my friends as well. (you don't have to drink alcohol)
  • No I don't eat dinner at 3.30 pm in the afternoon, I'm not 3 years old.
  • I can’t sit at dinner night after night in a Michelin star restaurant debating the difference in the coco bean types and the impact to the chocolate soufflé.
  • No weird stuff...... ???
  • If I don't take note of these lessons, then I contitue to meet guys who remind me of them again and again, so fail fast, learn fast and succede sooner.
  • Don't settle
  • And no I'm not that kind of girl who is just going to do what you say, good luck with that I'm sure you will find your someone, just accept that this is not me.
  • When you stop looking, then you find who you really need